Project CARES is a National Day–inspired CSR initiative that brings corporate teams into the heart of Singapore’s communities to support and engage our seniors with care, dignity, and respect.

Built around the values of Connect, Assist, Respect, and Engage, Project CARES creates meaningful opportunities for volunteers to give back—not just through essential support, but through genuine human connection that honours the contributions of Singapore’s older generation.

Purpose-Driven CSR with Heart

As Singapore celebrates another year of nation-building, Project CARES invites organisations to play a part in supporting those who laid the foundations of our society.

Many seniors face challenges such as social isolation, limited mobility, or unmet daily needs. Porject CARES responds by combining practical assistance with intentional engagement, ensuring seniors feel supported, heard, and valued within their own neighbourhoods.

The Project CARES Experience

Corporate Volunteer Engagement

The programme begins with corporate volunteers coming together to pack essential care bags for seniors. This collaborative activity encourages teamwork while reinforcing the impact of purposeful giving.

Each bag is prepared with thoughtfulness, reflecting respect for seniors’ dignity and everyday needs.

Community Distribution & Interaction

In partnership with Residential Committees and Senior Service Centres, Project CARES creates safe and welcoming community touchpoints where seniors can collect their care bags.

During these sessions, corporate volunteers may:

• Distribute lunch packs
• Engage seniors in casual conversations
• Listen to their stories and lived experiences
• Better understand the challenges seniors face today

These moments of interaction foster mutual understanding and meaningful connections across generations.

Home-Based Support for Seniors with Mobility Needs

For seniors who are unable to travel, volunteers may conduct home visits, delivering care packs directly to their residences.

These visits provide reassurance and companionship, ensuring no senior is left behind during National Day celebrations.

Why Organisations Choose Project CARES

• Aligns strongly with National Day CSR initiatives
• Encourages employee empathy and community awareness
• Supports active ageing and ageing-in-place efforts
• Flexible and scalable for different team sizes
• Creates measurable social impact with lasting emotional value

Project CARES is suitable for staff engagement days, National Day CSR campaigns, and long-term community partnerships.

Honouring the Past. Strengthening the Present.

Project CARES is more than a volunteer activity—it is a shared commitment to recognising the sacrifices and contributions of Singapore’s seniors.

This National Day, engage your employees in a structured, meaningful programme that supports seniors while strengthening team culture. Project CARES offers a scalable, community-based CSR initiative aligned with Singapore’s shared core values.

Partner with us to implement Project CARES for your organisation. Speak to our team today.