Project CARES: Turning National Day into Meaningful Corporate Action
National Day is a time to reflect on Singapore’s progress—and on the people who laid the foundations for that success. Project CARES was created to help organisations transform that reflection into meaningful action.
Project CARES—Connect, Assist, Respect, and Engage Seniors—is a structured CSR programme that enables corporate teams to support seniors through both practical assistance and purposeful engagement, while aligning strongly with National Day values.
Beyond Donations: Purposeful Employee Engagement
Rather than focusing solely on monetary giving, Project CARES places employees at the heart of the impact.
Corporate volunteers actively participate in:
- Packing essential care items for seniors
- Distributing care packs in partnership with community organisations
- Engaging seniors through conversation and shared meals
This hands-on approach fosters empathy, strengthens team bonds, and deepens employees’ understanding of community needs.
Supporting Seniors Where They Are
Project CARES works closely with Residential Committees and Senior Service Centres to ensure support reaches seniors effectively.
For seniors who are able to travel, community collection points create safe, welcoming spaces for interaction. For those who are homebound, volunteers conduct respectful home visits, ensuring inclusivity and dignity for all.
Alignment with CSR, ESG, and National Priorities
Project CARES supports broader goals around:
- Social inclusion and active ageing
- Ageing-in-place initiatives
- Community resilience and intergenerational bonding
For organisations, the programme provides a meaningful way to demonstrate corporate responsibility while creating measurable social impact beyond a single event.
Building a Culture of Care
What sets Project CARES apart is its emphasis on connection. By encouraging volunteers to listen, engage, and understand, the programme reinforces values that extend beyond the day itself—into workplace culture and long-term community partnerships.
Honouring the Past While Shaping the Future
Project CARES is a reminder that corporate responsibility is not just about what organisations give, but how they give.
This National Day, Project CARES offered organisations a way to honour Singapore’s seniors with respect, presence, and genuine care—strengthening the social fabric that binds us together as a nation.
Connect. Assist. Respect. Engage.
That is how Project CARES makes a difference.
Engage your employees in a structured, meaningful programme that supports seniors while strengthening team culture. Project CARES offers a scalable, community-based CSR initiative aligned with National Day values. Contact us for more information.
